Professional cropywriter. Amateur proofreader.
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MONKEY SHOULDER

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MONKEY SHOULDER


IT’S EVOLUTIONARY

Scotch and cocktail aficionados agree: Scotch and cocktails don't mix. That’s what Monkey Shoulder, a high end Scotch made for mixing, was up against. We decided both camps could do with a not-so-serious shaking up. So we rolled out a campaign positioning Monkey Shoulder as the next evolutionary step in Scotch and cocktails. Literally rolled it out.