ANTHEM

THE ABCs OF DISEASE

With the Affordable Care Act going into effect, Anthem (then Wellpoint) was looking for a way to express the importance of health insurance to the uninsured. We tapped into the sobering truth that there’s a lot of nasty stuff out there that can make you sick, and that the best way to be prepared is to be insured. Oh, and we enlisted an elementary school musical theater troupe to get the message out of course.