JEFF SAMSON
Professional cropywriter. Amateur proofreader.
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CAFE DE COLOMBIA

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CAFE DE COLOMBIA

GREATNESS IS BREWING

It used to be that a man and his mule was all it took to assure the world that 100% of all great coffee came 100% from Colombia. Fast forward to 2016, and the brand had become invisible to the new breed of coffee drinkers. With Greatness is Brewing, we reintroduced Cafe de Colombia in a way that felt fresh, funny, and relevant by tapping into the power of a quality cup and highlighting the (loosely) historical role that coffee plays in fueling our achievements.

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